Interesting Info

What a fascinating phenomenon the School Formal is.

This is where you can learn about the history of the culture of the school formal, the way school formals are conducted in modern times and how the evolution of the school formal affects the way the events are planned and executed in Australia today.

News & Recent Events

After Party at Celebrity Broadcasters Home Goes Horribly Wrong.

A School Formal After Party in Sydney went pear-shaped the moment minors and alcohol were mixed. Sydney Radio 2GB broadcaster Ray Hadley made the critical mistake of opening his home to students of his daughters graduating year without doing the research and taking sufficient steps to make the event legally compliant and properly controlled.

When minors arrived intoxicated and in possession of liquor, the party immediately became in illegal event and there were insufficient security measures in place to cope with the mayhem that inevitably ensued.

Vandalism, physical violence and the involvement of Police has now brought the possibility of assault charges, and potentially worse, upon Mr Hadley and his son, a serving Police Officer who both became allegedly involved in the violence. His home has also sustained significant damage, as has his public persona in the media.

This is further evidence, and extremely typical, of the dangers of after party events. With any minors in attendance, after party events that take place after midnight on licensed premises are illegal in NSW and if they take place in private homes, unless specific steps concerning security and minors with alcohol are taken, the home owners can be charged with “Secondary Supply of Alcohol to Minors” which carries criminal penalties under the Liquor Act and fines of up to $3,000.00 for every minor attending the event.

Read the full story in the Sydney Morning Herald.

Daily Telegraph only opens its mouth to change feet.

A simple interview turned into a media fiasco in early July 2012 when Daily Telegraph  “education editor” Katherine Danks called Prom Night Events requesting interviews for her story about the abolition of the Year 10 School Certificate.

During several interviews spanning several days, Ms Danks interviewed company Director Elliot Kleiner about the affects that the abolition of Year 10 departures might have on the number of Year 10 formals taking place.

During this time Ms Danks requested assistance from Prom Night Events. She wanted students and parents of Year 10 students who were conducting formals this year to also be subjects for interview in relation to the story. Being as accommodating as possible, Prom Night Events Operations Manager Helen Pinkerton dedicated many hours to contacting all of the (many) Year 10 formal committee representatives who had booked events this year to ask if any of them wished to participate in the story. None were interested.

The entire story came down to one simple question. “Has the abolition of the Year 10 Exams caused any downturn in the number of Year 10 Formals taking place?” The emphatic answer from Mr Kleiner? “No! In fact we have a record number of Year 10 Formal applicants this year, which is up 28% on 2011.”

Ms Danks then wrote and published the story stating that Mr Kleiner had said the precise opposite. It was the very worst kind of irresponsible journalism and was in fact an outright lie with the potential to cause significant damage to commerce.

When the story broke the following day, the talk radio media was all over it. Thankfully Radio 2UE Sydney also spent considerable airtime interviewing Mr Kleiner on the subject and afforded the subject some much needed truth and balance.

The Daily Telegraph’s Chief Editor, and Ms Danks, refused to respond to several messages left concerning their disgrace and have now been black-balled by Prom Night Events from all future stories and media participation concerning the industry.

No Justice for Scam Victims

November 2011

The peak of school formal season saw the breaking of the most sensationalised story in the history of the school formal industry in this country.

Serious allegations of scams, corruption and malicious intent towards young people have captured the attention of the nation.

As with any industry that enjoys a significant flow of commerce and revenue, there are those who work tirelessly to operate in full compliance of the laws and regulations and treat people with whom they trade fairly and with integrity. This has always been our primary ethos.

Sadly, these same fruitful environments will always likewise attract the less desirable operators who bring with them deceit, disrespect and skulduggery.

We want to make it very clear in this frenzy of scandalous media intrigue, that we are the good guys. Prom Night Events has had a 100% perfect success record, without incident, without a bill remaining unpaid, without a late cancellation and without a single hint of corporate impropriety in our 2 decade history.

We are in NO WAY connected, even indirectly or accidentally, with the, companies, nor any other firm or web site including the word “YOUR”.

Further to that, we are appalled at behaviour within our industry such as is being reported in the media at present and we condemn it with the utmost vigour.

We stood ready to assist victims of these awful circumstances, at no profit, with rescue events as needed.

Follow Up

February 2012

We are pleased to report, regarding the story mentioned above, that the offending businesses have been shut down and the offending operators have fled the industry.

Although this is a good thing for the industry, consumers must maintain vigilance as other similar operators are likely to emerge as time goes on.

Follow Up

May 2012.

The sole director (re:story at above in this page) of the company in question has fronted court charged with a variety of offences concerning the questionable conduct of her business. We believe this will be the beginning of a revealing series of stories. Stay interested! There’s no telling how deep this might go.

Latest News

July 2012.

Finally, after much stalling and manouvering in an attempt to escape justice, the offending party fronted court for a decision on the state of her case regarding the fraudulent scam to rip off hundreds of thousands of dollars of formal-goers money.

She failed to comply with orders to produce relevant documents, denied any involvement in the scams despite overwhelming evidence to the contrary, and was eventually found guilty and convicted with small fines imposed. She is also now in the process of invoking bankruptcy and is fending off several civil lawsuits also in the pipeline.

Although it’s questionable as to whether one could say that “justice” has been properly served, since her brother and mother, who are equally, and possibly more, guilty of fraud than she, have both escaped prosecution (for now), there is no compensation for any of the victims. It should be noted that we at Prom Night Events are on record as having actually been the biggest victims of this family and their fraudulent activities. We have lost significantly more money than any single other victim, or group.

Rest assured, these people are still out there, still scamming and still evading the law. The only way to stop them is for you, the public, to be vigilant and know who you’re dealing with.

Formal Scams – Beware!

Many schools are ripped off each year by clever scam artists selling fake formals and after-party events.

The NSW Department of Fair Trading has launched a helpful checklist and fact sheet. We recommend that you check it out.

Click For…Web Page      Fact Sheet (pdf)

Term 3 is the New Term 4

The last 5 years has seen a huge swing towards September formals, as opposed to the traditional mid to late November dates.

Statistics gathered by ELK & Sons Consolidated concerning the Sydney Formal industry has uncovered some clues to why this may be happening.

There are around 430 high schools in Metropolitan Sydney. 100% will have a year 12 Formal, 52% will have a Year 10 event and 22% a Year 11. That means there will be some 740 Formals taking place in Sydney this year. With less than 60 suitable venues in the CBD and Harbour Foreshore areas ready to accept bookings during the peak time of the season, traditionally mid to late November, the math suggests no surprises that most of the desired venues were already booked out very early in the year.

The alternative has been to re-schedule the formal for late in Term 3 (September), and PRIOR to the HSC, when there are far more affordable vacancies in suitable venues. This has been a strategy of a handful of clever Sydney schools for years but this year there has been a wave of other schools opting, perhaps by necessity, to do likewise.

With no apparent rise in the number of available venues anticipated next year, it is expected that September, and even earlier, formals will become more mainstream into the future.