When comparing different products or companies, it’s helpful to first identify their similarities. Once you understand what they have in common, you can then focus on what makes them unique.

Let’s discuss School Formal “packages.” Here’s what you’ll typically find included in almost every package, regardless of the provider:

• Function Room (room hire)
• Tables & Chairs
• Set Up (furniture arrangement and decor)
• Cleaning *
• Dance Floor *
• PA System *
• Mood Lighting
• Floor Plan
• Table Menus
• Silverware
• Table Linen
• Dinnerware
• Staging Area *
• Table Numbers
• Bread Rolls & Butter
• Multi-Course Dinner
• Soft Drinks
• Wait Staff
• DJ with Background & Dance Music *
• Security Guard/s *
• Photographer *

Note the items above marked with an asterisk (*). While these are often included, some venues may charge extra for them, so they might not always be truly “included.”

To be clear, the items listed above are common in nearly every formal package. However, with Prom Night Events, all of these items are included in our packages with no hidden costs. They’re all part of the standard ticket price.

Now that we’ve covered the similarities, you can set them aside and focus on what differentiates the “product.”

At Prom Night Events, in addition to everything mentioned above, each basic package includes:

• A custom-designed, secure online ticketing platform that captures guest names and seating preferences, adhering to strict NSW government regulations for security and efficiency.
• An electronic ticket validation system for fast entry and to prevent unauthorised access.
• A dedicated Event Manager to assist you in planning and customising your formal package. They will support you until the night of the formal and may even serve as your MC.
• A professional MC who not only makes announcements but also manages behind-the-scenes logistics, security, and more.
• An online photo gallery with all event photos available for download as part of the ticket price.
• A seating allocation system that you control, ensuring guest comfort and efficient use of space.
• The Prom Dashboard online Software to simplify prom planning, from managing guest lists to handling music requests.
• Advanced, non-contact security screenings that take approximately 6 seconds per guest.

And there’s much more! But these are only the inclusions in our BASIC package. We also offer a range of optional luxury upgrades.

Now, let’s compare companies:

We aren’t just another event company that occasionally handles formals. We specialise exclusively in formals, and we’ve been doing so since 1990. Here’s what sets us apart:

• We were the first Event Management Company to dedicate ourselves entirely to the formal market.
• We have a 100% success rate, with no event ever experiencing serious issues.
• We have accommodated more guests, from more schools, at more formals, in more 5-Star venues than any other company in Australia.
• We are the only outside agency with exclusive authorisation to represent our partner venues to the formal market. This allows us to use their names, brands, logos, images, products, and pricing as their exclusively authorised reseller. No other company has this authorisation.
• We are the only company whose security protocols have been publicly recognised by government departments and authorities as the best model for the safe and secure operation of “Minor’s Functions.”
• We are the preferred first point of contact for all media inquiries related to the formal industry.
• We are the only company in the formal industry invited to lecture at Secondary School association conferences on harm minimisation.
• We are the only company with the industry’s most sophisticated and proven systems for the safe and smooth planning and execution of school formals.
• We are the only company selling formal packages that includes all features, costs, charges, and taxes openly and transparently in one single final ticket price.
• We are the only company in the formals market that has partnered with 5-Star venues for so long that we’ve outlasted multiple management teams and even multiple brand changes at each venue.
• We’re the only company in the formals market that understands the features, capabilities, challenges, and limitations of the venues when conducting formals, better than the venues themselves know.
• We’re highly insured (over $90 Million) and trusted by our business partners.
• We’re the only company in the formals market to achieve 65% of our bookings as annual return business from the same prestige schools year after year.
• We’re the only company in the formals market that 5-star venues actually divert their inquiries to as “most highly recommended”, even when some of those venues are not directly associated with us, or hosting our events.
• We’re the only company in the formals market to win industry awards for business excellence.
• We’re the most trusted company in the formals market by schools, committees, venues, and suppliers, and our integrity, honesty, reliability, and professional credibility have been consistently number one since 1990.

So, when comparing both products and companies in the formals market, take a moment to consider the differences. Choose wisely!